Kyle Wege
Architectural Photography Project Review: Iowa ...

With a mixture of educational spaces, offices, conference rooms, MEP systems, and laboratory space, ISU’s VDL offered a diverse selection for photography. The facility was on the precipice of students starting classes and we would not be permitted to photograph after that point, so we had a tight timeline for production and limited numbers of folks to include in our imagery. With the help of a few students and the production crew standing in, we were able show the function and scale of each space and how Strang’s design intent helped create an optimal educational VDL facility. Below we share the gallery of images created, take a look!

Architectural Photography Project Review: Iowa State University VDL
Kyle Wege
Building Waves: A Testimonial Journey of ...

The most powerful testimonial is one that you can see and hear for yourself, from someone who is similar to you or works in a similar role. This was the driving force behind Crimson Sun Studios’ work with Friede & Associates. After more than 20 years of building a strong relationship with Kalahari, they wanted to show how far they go for their clients and the quality of service they provide. What better way than hearing it directly from the owner of one of the most celebrated and successful waterpark resorts in the world.

Building Waves: A Testimonial Journey of Crafting a World-Renowned Resort
commercial, video, marketing
Kyle Wege
Soar to Success: Leveraging Drone Media for ...

Embarking on a construction project is like setting out on an adventure, each day marked by progress, challenges, and the promise of the finished masterpiece. Picture this: a technology that not only oversees the journey with precision but also transforms it into a captivating narrative that speaks volumes. Enter the world of drone media, where the skies are no longer limits but canvases to paint the story of construction progress. The magic of drones doesn't just track the evolution of a building but crafts a tale of innovation and excellence. This isn't just about progress; it's about winning future projects with a story that soars above the rest in the ever-evolving landscape of construction. Learn more in this educational and actionable post…

Soar to Success: Leveraging Drone Media for Construction Progress and How it Helps Win Future Work
Kyle Wege
Building a Legacy: Unveiling Friede's ...

This testimonial video capturing Topel's positive experience serves as a powerful testament to Friede's capabilities in delivering construction projects that have a tangible impact on businesses. It not only highlights the successful outcome of the building expansion but also showcases Friede's expertise in creating functional, long-lasting, and efficient spaces tailored to their clients' unique requirements. Click through the read more and watch the video.

Building a Legacy: Unveiling Friede's Construction Success Story Through Testimonial Video
Kyle Wege
Stark Company Realtors Office Remodel by ...

Stark Company Realtors is Madison’s oldest realty company, dating back to 1908. There is a long history there, spanning through generations of the Stark family. Zebradog was tasked with updating the Stark logo, as well as reimagining the Stark office interiors to build stronger community. See the imagery and video inside…

Stark Company Realtors Office Remodel by Zebradog

marketing

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Soar to Success: Leveraging Drone Media for Construction Progress and How it Helps Win Future Work

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Soar to Success: Leveraging Drone Media for Construction Progress and How it Helps Win Future Work

Embarking on a construction project is like setting out on an adventure, each day marked by progress, challenges, and the promise of the finished masterpiece. Picture this: a technology that not only oversees the journey with precision but also transforms it into a captivating narrative that speaks volumes. Enter the world of drone media, where the skies are no longer limits but canvases to paint the story of construction progress. The magic of drones doesn't just track the evolution of a building but crafts a tale of innovation and excellence. This isn't just about progress; it's about winning future projects with a story that soars above the rest in the ever-evolving landscape of construction. Learn more in this educational and actionable post…

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Radiance Interiors - Architecture Photography Project Highlight

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Radiance Interiors - Architecture Photography Project Highlight

Bright and early, I arrive on-location meeting the marketing director and lead project architect from Iconica. We’re photographing Radiance Skin Therapy & Laser Center in Madison, WI. The space, formerly occupied by a restaurant, has been completely transformed through beautiful design and quality craftsmanship. The crew and I tour the space and build our shot list for what will get photographed. I see beautiful, bright walls, matte black accents, color gradients, an Andy Warhol selfie wall, captivating art, and countless other design elements that have all been brought together to create a welcoming, sophisticated space.

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Jacknife Interiors Photography | A Behind-The-Scenes Look

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Jacknife Interiors Photography | A Behind-The-Scenes Look

Jacknife is a new sushi restaurant in Madison featuring delicious and quick rolls, bowls, and more. The interiors feature unique artwork, graphics, and bold colors to draw the eye to the many creative design elements used within the space. I was hired to photograph the interiors by one of my favorite clients, Iconica, who did the buildout of the space for the restaurant owners (who also own the restaurant RED). The results are a beautiful, open space with natural light and room for guests to enjoy good food and good conversation.

Take a deeper look at the finished images we created, as well as some behind-the-scenes looks at production and photo retouching.

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The Importance and Benefit of High-End Photo Retouching in Real Estate & Architecture Photography

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The Importance and Benefit of High-End Photo Retouching in Real Estate & Architecture Photography

Our attention is one of the most sought-after resources within marketing. Especially online, where folks are constantly inundated with content, ads, and personalities. It can be cumbersome and stressful to navigate those waters, particularly for someone looking to buy a home. They’re going to start online and work their way through a large amount of listings, narrowing down what they think they like most. In some cases, the listing pool will be very small and they may be looking deeper at just a few properties. In both of these situations, the buyer is judging and critiquing the actual home through two-dimensional imagery. We use photos and videos to help represent the character and essense of a three-dimensional space and try to build an emotional response with a viewer. This is where high-end photo retouching becomes highly valuable. Read more to find out why.

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How to Create a Successful Business Podcast

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How to Create a Successful Business Podcast

Podcasting is steadily growing as a business marketing medium. It not only helps to establish you as an expert in your industry, but it also allows you to promote the tone, personality, and culture of your brand. Furthermore, creating a podcast for your business can expand your customer base and strengthen your connection with existing customers.

Read more on the fundamentals of making a podcast that grows your business.

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Building Marketing Videos That Work Everywhere

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Building Marketing Videos That Work Everywhere

S/B Strategic Marketing trusted Crimson Sun Studios to create five videos based on different topics sharing how they work with their clients to move their business forward. Those five videos, framed in the standard 16x9, were then reframed in different aspect ratios like 1x1, 4x5, and 9x16 for native use in social media feeds and stories. Watch through a few of the finished videos below and view the differences between the different aspect ratios and how horizontal shots were reframed for square and vertical formats.

An Artist's Guide to Digital Networking

An Artist's Guide to Digital Networking

If you work in a fine-art of any kind, or even a somewhat-less-than-fine art, there’s a lot on your plate. But technical aspects aside, along with being a master of your craft, you must also find a way to build, engage and excite a following online, day in and day out, if you hope to ever sell your albums, or prints, or chainsawed dragons that no front yard is complete without.

Social media can bestow its bounty upon you, but first, you have to step back and ensure you are investing your time and energy into a social media program that has the potential to succeed.

What Do You Know about SEO?

What Do You Know about SEO?

Your holistic guide to online marketing begins with SEO. In a nutshell, SEO is a process that has the ability to improve the natural ranking of your website or blog in search results — leading to increased traffic, sales, customer engagement and overall growth. SEO is the connector between someone who’s making a specific query on Google (or another search engine) with websites and/or blogs that contain relevant information pertaining to the query. Read more to learn how to improve your website’s SEO.

10 Social Selling Trends for LinkedIn

10 Social Selling Trends for LinkedIn

It’s no surprise that LinkedIn continues to grow its audience and the engagement on its platform. LinkedIn is uniquely positioned as the only large social platform focusing on business-focused content, networking, and relationship-building across industries and markets. Many people use LinkedIn as their source for prospecting new clients; doing research to find decision-makers and influential people that we can network with, collaborate with, and sell our services or products. Here are the top 10 trends I’m seeing for selling and connecting on LinkedIn in 2021.

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Nonprofits and Small Businesses: To hire a photographer or not, it's a fork in the road

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Nonprofits and Small Businesses: To hire a photographer or not, it's a fork in the road

If you run a small business or a nonprofit organization, every marketing dollar has to work hard. While you know you have to be frugal, you also know how important it is to promote your products and your mission. In this article, Stacy Harbaugh shares insight on whether hiring a professional photographer or creating imagery yourself for your advertising is the right move for your organization.

Turbo Charge Your Project Profiles | A Look At Case Studies

Turbo Charge Your Project Profiles | A Look At Case Studies

Leslie Blaize breaks down the benefits and process of creating case studies to turbocharge your marketing. With a step-by-step guide toward preparing your case study, this post will give you the actionable steps you need to start utilizing this powerful marketing tool right now.