What to Know About Image Licensing in Architectural Photography
An architect wants to crop an image for a presentation. Interiors wants to add it to a digital mood board. Construction wants a social post. Instead of the usual thread of “Can we do this?” you simply share the licensing agreement your photographer created for your team. It’s clear, concise, and built to empower you, not restrict you. Now you’re the one with quick answers who your team can trust.
Project Highlights of 2024
Great architectural photography goes beyond documenting buildings—they tell the story of design, space, and atmosphere. This small collection of project highlights showcases some of the amazing work happening in Wisconsin and the midwest, highlighting the artistry of architecture through light, composition, and detail. A heartfelt thank you to the clients who trusted us to capture their vision and share their stories. It’s an honor to bring these spaces to life through the lens.
FEH Design Shines in Their New Milwaukee Office
Through a long history of design excellence dating back to 1898, FEH Design, headquartered in Iowa, continues to expand their presence in the Midwest with a beautiful redesigned office in the heart of Milwaukee.
FEH Design has trusted Crimson Sun Studios to capture and photograph their finished projects all across Wisconsin for a number of years, including libraries, public spaces, and businesses. It was a pleasure to photograph their beautiful new office in collaboration with FEH teammates Sarah Jansen and Brady Ludvic.
Soar to Success: Leveraging Drone Media for Construction Progress and How it Helps Win Future Work
Embarking on a construction project is like setting out on an adventure, each day marked by progress, challenges, and the promise of the finished masterpiece. Picture this: a technology that not only oversees the journey with precision but also transforms it into a captivating narrative that speaks volumes. Enter the world of drone media, where the skies are no longer limits but canvases to paint the story of construction progress. The magic of drones doesn't just track the evolution of a building but crafts a tale of innovation and excellence. This isn't just about progress; it's about winning future projects with a story that soars above the rest in the ever-evolving landscape of construction. Learn more in this educational and actionable post…
Radiance Interiors - Architecture Photography Project Highlight
Bright and early, I arrive on-location meeting the marketing director and lead project architect from Iconica. We’re photographing Radiance Skin Therapy & Laser Center in Madison, WI. The space, formerly occupied by a restaurant, has been completely transformed through beautiful design and quality craftsmanship. The crew and I tour the space and build our shot list for what will get photographed. I see beautiful, bright walls, matte black accents, color gradients, an Andy Warhol selfie wall, captivating art, and countless other design elements that have all been brought together to create a welcoming, sophisticated space.
Jacknife Interiors Photography | A Behind-The-Scenes Look
Jacknife is a new sushi restaurant in Madison featuring delicious and quick rolls, bowls, and more. The interiors feature unique artwork, graphics, and bold colors to draw the eye to the many creative design elements used within the space. I was hired to photograph the interiors by one of my favorite clients, Iconica, who did the buildout of the space for the restaurant owners (who also own the restaurant RED). The results are a beautiful, open space with natural light and room for guests to enjoy good food and good conversation.
Take a deeper look at the finished images we created, as well as some behind-the-scenes looks at production and photo retouching.
The Importance and Benefit of High-End Photo Retouching in Real Estate & Architecture Photography
Our attention is one of the most sought-after resources within marketing. Especially online, where folks are constantly inundated with content, ads, and personalities. It can be cumbersome and stressful to navigate those waters, particularly for someone looking to buy a home. They’re going to start online and work their way through a large amount of listings, narrowing down what they think they like most. In some cases, the listing pool will be very small and they may be looking deeper at just a few properties. In both of these situations, the buyer is judging and critiquing the actual home through two-dimensional imagery. We use photos and videos to help represent the character and essense of a three-dimensional space and try to build an emotional response with a viewer. This is where high-end photo retouching becomes highly valuable. Read more to find out why.
How to Create a Successful Business Podcast
Podcasting is steadily growing as a business marketing medium. It not only helps to establish you as an expert in your industry, but it also allows you to promote the tone, personality, and culture of your brand. Furthermore, creating a podcast for your business can expand your customer base and strengthen your connection with existing customers.
Read more on the fundamentals of making a podcast that grows your business.
Building Marketing Videos That Work Everywhere
S/B Strategic Marketing trusted Crimson Sun Studios to create five videos based on different topics sharing how they work with their clients to move their business forward. Those five videos, framed in the standard 16x9, were then reframed in different aspect ratios like 1x1, 4x5, and 9x16 for native use in social media feeds and stories. Watch through a few of the finished videos below and view the differences between the different aspect ratios and how horizontal shots were reframed for square and vertical formats.
An Artist's Guide to Digital Networking
If you work in a fine-art of any kind, or even a somewhat-less-than-fine art, there’s a lot on your plate. But technical aspects aside, along with being a master of your craft, you must also find a way to build, engage and excite a following online, day in and day out, if you hope to ever sell your albums, or prints, or chainsawed dragons that no front yard is complete without.
Social media can bestow its bounty upon you, but first, you have to step back and ensure you are investing your time and energy into a social media program that has the potential to succeed.
What Do You Know about SEO?
Your holistic guide to online marketing begins with SEO. In a nutshell, SEO is a process that has the ability to improve the natural ranking of your website or blog in search results — leading to increased traffic, sales, customer engagement and overall growth. SEO is the connector between someone who’s making a specific query on Google (or another search engine) with websites and/or blogs that contain relevant information pertaining to the query. Read more to learn how to improve your website’s SEO.
10 Social Selling Trends for LinkedIn
It’s no surprise that LinkedIn continues to grow its audience and the engagement on its platform. LinkedIn is uniquely positioned as the only large social platform focusing on business-focused content, networking, and relationship-building across industries and markets. Many people use LinkedIn as their source for prospecting new clients; doing research to find decision-makers and influential people that we can network with, collaborate with, and sell our services or products. Here are the top 10 trends I’m seeing for selling and connecting on LinkedIn in 2021.