Kyle Wege
Architectural Photography Project Review: Iowa ...

With a mixture of educational spaces, offices, conference rooms, MEP systems, and laboratory space, ISU’s VDL offered a diverse selection for photography. The facility was on the precipice of students starting classes and we would not be permitted to photograph after that point, so we had a tight timeline for production and limited numbers of folks to include in our imagery. With the help of a few students and the production crew standing in, we were able show the function and scale of each space and how Strang’s design intent helped create an optimal educational VDL facility. Below we share the gallery of images created, take a look!

Architectural Photography Project Review: Iowa State University VDL
Kyle Wege
Building Waves: A Testimonial Journey of ...

The most powerful testimonial is one that you can see and hear for yourself, from someone who is similar to you or works in a similar role. This was the driving force behind Crimson Sun Studios’ work with Friede & Associates. After more than 20 years of building a strong relationship with Kalahari, they wanted to show how far they go for their clients and the quality of service they provide. What better way than hearing it directly from the owner of one of the most celebrated and successful waterpark resorts in the world.

Building Waves: A Testimonial Journey of Crafting a World-Renowned Resort
commercial, video, marketing
Kyle Wege
Soar to Success: Leveraging Drone Media for ...

Embarking on a construction project is like setting out on an adventure, each day marked by progress, challenges, and the promise of the finished masterpiece. Picture this: a technology that not only oversees the journey with precision but also transforms it into a captivating narrative that speaks volumes. Enter the world of drone media, where the skies are no longer limits but canvases to paint the story of construction progress. The magic of drones doesn't just track the evolution of a building but crafts a tale of innovation and excellence. This isn't just about progress; it's about winning future projects with a story that soars above the rest in the ever-evolving landscape of construction. Learn more in this educational and actionable post…

Soar to Success: Leveraging Drone Media for Construction Progress and How it Helps Win Future Work
Kyle Wege
Building a Legacy: Unveiling Friede's ...

This testimonial video capturing Topel's positive experience serves as a powerful testament to Friede's capabilities in delivering construction projects that have a tangible impact on businesses. It not only highlights the successful outcome of the building expansion but also showcases Friede's expertise in creating functional, long-lasting, and efficient spaces tailored to their clients' unique requirements. Click through the read more and watch the video.

Building a Legacy: Unveiling Friede's Construction Success Story Through Testimonial Video
Kyle Wege
Stark Company Realtors Office Remodel by ...

Stark Company Realtors is Madison’s oldest realty company, dating back to 1908. There is a long history there, spanning through generations of the Stark family. Zebradog was tasked with updating the Stark logo, as well as reimagining the Stark office interiors to build stronger community. See the imagery and video inside…

Stark Company Realtors Office Remodel by Zebradog

behind the scenes

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Radiance Interiors - Architecture Photography Project Highlight

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Radiance Interiors - Architecture Photography Project Highlight

Bright and early, I arrive on-location meeting the marketing director and lead project architect from Iconica. We’re photographing Radiance Skin Therapy & Laser Center in Madison, WI. The space, formerly occupied by a restaurant, has been completely transformed through beautiful design and quality craftsmanship. The crew and I tour the space and build our shot list for what will get photographed. I see beautiful, bright walls, matte black accents, color gradients, an Andy Warhol selfie wall, captivating art, and countless other design elements that have all been brought together to create a welcoming, sophisticated space.

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Jacknife Interiors Photography | A Behind-The-Scenes Look

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Jacknife Interiors Photography | A Behind-The-Scenes Look

Jacknife is a new sushi restaurant in Madison featuring delicious and quick rolls, bowls, and more. The interiors feature unique artwork, graphics, and bold colors to draw the eye to the many creative design elements used within the space. I was hired to photograph the interiors by one of my favorite clients, Iconica, who did the buildout of the space for the restaurant owners (who also own the restaurant RED). The results are a beautiful, open space with natural light and room for guests to enjoy good food and good conversation.

Take a deeper look at the finished images we created, as well as some behind-the-scenes looks at production and photo retouching.

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The Importance and Benefit of High-End Photo Retouching in Real Estate & Architecture Photography

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The Importance and Benefit of High-End Photo Retouching in Real Estate & Architecture Photography

Our attention is one of the most sought-after resources within marketing. Especially online, where folks are constantly inundated with content, ads, and personalities. It can be cumbersome and stressful to navigate those waters, particularly for someone looking to buy a home. They’re going to start online and work their way through a large amount of listings, narrowing down what they think they like most. In some cases, the listing pool will be very small and they may be looking deeper at just a few properties. In both of these situations, the buyer is judging and critiquing the actual home through two-dimensional imagery. We use photos and videos to help represent the character and essense of a three-dimensional space and try to build an emotional response with a viewer. This is where high-end photo retouching becomes highly valuable. Read more to find out why.

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Behind the Scenes: Commercial Interiors Photo Retouching

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Behind the Scenes: Commercial Interiors Photo Retouching

A large part of creating beautiful and emotive architectural imagery comes through quality post-production techniques. Some of these involve layer blending, luminosity masking, color management and removing color casts, adding elements like models, and removing elements like hanging microphones that don’t speak to the architecture, construction, or interior design. A strong workflow and understanding of layer building are necessary for creating strong imagery. Watch these videos to see behind the lens of production and the retouching process.

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Creating A Hero (Image)

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Creating A Hero (Image)

Watch the creation of this hero banner image for Shoreline Inclusive Camping in this behind-the-scenes video.

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Connecting With Clients

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Connecting With Clients

Behind-the-scenes screen capture of the retouching for a client thank you card. Watch my workflow as I do some basic skin retouching, background swapping, and text additions.