How to Create a Successful Business Podcast

How to Create a Successful Business Podcast

Podcasting is steadily growing as a business marketing medium. It not only helps to establish you as an expert in your industry, but it also allows you to promote the tone, personality, and culture of your brand. Furthermore, creating a podcast for your business can expand your customer base and strengthen your connection with existing customers.

Read more on the fundamentals of making a podcast that grows your business.

Building Marketing Videos That Work Everywhere

Building Marketing Videos That Work Everywhere

S/B Strategic Marketing trusted Crimson Sun Studios to create five videos based on different topics sharing how they work with their clients to move their business forward. Those five videos, framed in the standard 16x9, were then reframed in different aspect ratios like 1x1, 4x5, and 9x16 for native use in social media feeds and stories. Watch through a few of the finished videos below and view the differences between the different aspect ratios and how horizontal shots were reframed for square and vertical formats.

An Artist's Guide to Digital Networking

An Artist's Guide to Digital Networking

If you work in a fine-art of any kind, or even a somewhat-less-than-fine art, there’s a lot on your plate. But technical aspects aside, along with being a master of your craft, you must also find a way to build, engage and excite a following online, day in and day out, if you hope to ever sell your albums, or prints, or chainsawed dragons that no front yard is complete without.

Social media can bestow its bounty upon you, but first, you have to step back and ensure you are investing your time and energy into a social media program that has the potential to succeed.

What Do You Know about SEO?

What Do You Know about SEO?

Your holistic guide to online marketing begins with SEO. In a nutshell, SEO is a process that has the ability to improve the natural ranking of your website or blog in search results — leading to increased traffic, sales, customer engagement and overall growth. SEO is the connector between someone who’s making a specific query on Google (or another search engine) with websites and/or blogs that contain relevant information pertaining to the query. Read more to learn how to improve your website’s SEO.

Behind the Scenes: Commercial Interiors Photo Retouching

Behind the Scenes: Commercial Interiors Photo Retouching

A large part of creating beautiful and emotive architectural imagery comes through quality post-production techniques. Some of these involve layer blending, luminosity masking, color management and removing color casts, adding elements like models, and removing elements like hanging microphones that don’t speak to the architecture, construction, or interior design. A strong workflow and understanding of layer building are necessary for creating strong imagery. Watch these videos to see behind the lens of production and the retouching process.

10 Social Selling Trends for LinkedIn

10 Social Selling Trends for LinkedIn

It’s no surprise that LinkedIn continues to grow its audience and the engagement on its platform. LinkedIn is uniquely positioned as the only large social platform focusing on business-focused content, networking, and relationship-building across industries and markets. Many people use LinkedIn as their source for prospecting new clients; doing research to find decision-makers and influential people that we can network with, collaborate with, and sell our services or products. Here are the top 10 trends I’m seeing for selling and connecting on LinkedIn in 2021.

Nonprofits and Small Businesses: To hire a photographer or not, it's a fork in the road

Nonprofits and Small Businesses: To hire a photographer or not, it's a fork in the road

If you run a small business or a nonprofit organization, every marketing dollar has to work hard. While you know you have to be frugal, you also know how important it is to promote your products and your mission. In this article, Stacy Harbaugh shares insight on whether hiring a professional photographer or creating imagery yourself for your advertising is the right move for your organization.

Turbo Charge Your Project Profiles | A Look At Case Studies

Turbo Charge Your Project Profiles | A Look At Case Studies

Leslie Blaize breaks down the benefits and process of creating case studies to turbocharge your marketing. With a step-by-step guide toward preparing your case study, this post will give you the actionable steps you need to start utilizing this powerful marketing tool right now.

READ(y) To Wear Portraits | Madison Reading Project

READ(y) To Wear Portraits | Madison Reading Project

For this shoot, we were supporting Madison Reading Project in their 3rd annual “READ(y) to Wear” fashion show with fashion-inspired portraits of the models and their team’s dress designs. This behind-the-scenes video shows a bit from the production and what went into our setup. Click through the watch the video and see all the final images.

Marketing A Positive Impact

Marketing A Positive Impact

Watch the behind-the-scenes video showing the creation of the composite image “Crisis Scene”, as well as read some of the creative vision behind the photo.

Creating A Hero (Image)

Creating A Hero (Image)

Watch the creation of this hero banner image for Shoreline Inclusive Camping in this behind-the-scenes video.